Snoop Dogg attributes his recent success to his late mother. On a new episode of the Drink Champs podcast with DJ EFN and N.O.R.E., the iconic rapper went into greater detail.
Beverly Tate, Snoop’s mother, died in October 2021. “Thank u god for giving me an angel for a mother,” he wrote on Instagram after learning of the awful news. Rather than cancelling the show, the “Gangsta Luv” rapper performed at Big Night Live in Boston a few hours later. Snoop said at the time, “I wasn’t even going to come out here and perform tonight because my mum passed away earlier tonight.” “However, in the spirit of Boston, I wanted to come out here and represent for y’all because this is what my mother would have wanted me to do.”
That’s what mama wanted me to do.
On the most recent episode of Drink Champs, Snoop reflected on that specific moment. “That’s what mama wanted me to do. To me, her transition made me better. Because now she’s up top watching over me, it’s no accident I wanted all these things that are happening right now because she’s pulling strings for me,” he explained. Snoop also explained why, as the new owner of Death Row Records, he decided to remove certain Death Row releases from digital streaming sites.
According to reports, the legendary rapper intends to establish Death Row as an NFT label in the metaverse. Snoop added, “First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” Snoop said. “And those platforms get millions of millions of streams, and nobody gets paid other than the record labels. So what I wanted to do is snatch my music off, create a platform similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and the music, in the meantime, will live in the metaverse.”