Elon Musk celebrated reaching 100 million followers on Twitter in an unusual way:
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Elon Musk did not Tweet for a Week
He didn't post at all. He hasn't tweeted in fact for more than a week.
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Why it's important Musk is the only active tweeter within the elite group of celebrities with over 10 million followers. But recently, that has changed.
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By the numbers: In the five weeks before June 16, Musk tweeted and retweeted an average of 145 times per week, or roughly 21 times every day.
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On that day, a group of SpaceX employees published an open letter calling Musk's tweets "a frequent cause of distraction and shame."
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What's next: Given his lack of self-control, Musk is certain to return.
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Musk will Tweet Back
However, even for powerful people like Rupert Murdoch, who stopped tweeting on his wedding day in 2016 and hasn't since, it is completely viable to go cold turkey.